When flowers from South America started arriving at Miami International Airport, Continental Flowers was among the first companies to witness the birth of a new industry in Miami. After slowly growing from behind the family’s neighborhood flower shop, Continental Flowers began expanding rapidly as it introduced the Madame Delbard rose in the United States. It pursued vertical integration by investing with partners in Colombia to start growing proprietary production. As growth came, the company continued to expand to new facilities and grow its team.
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Started in 1974 by the Fernandez family, the business has a multi-generational track record of continuous growth and innovation, while still maintaining the same family ownership. Along the journey, the company has been fortunate to benefit from its extended family of employees, partners, clients, and vendors.
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Every word of our mission statement was carefully selected to characterize who we are:
We challenge ourselves, our industry to always find improvement.
We are one team, and cannot do it without each other.
Our business is not transactional, and not a one-time purchase. We succeed when we have profound relationships with our clients. And these relationships are not built overnight, but rather cultivated to craft the ultimate win-win formula.
Let’s face it, if the flowers do not meet the quality standards of our clients, we cannot consider ourselves to be in business.
Beyond the business, our industry has a higher purpose, and we have to join forces to accomplish it.
We know flowers make our homes happier, let’s have the American consumer learn that too.
1985 marked the year Continental Flowers became a grower. With an investment with a trusted grower in Bogota, a small farm to grow carnations in Bogota was established in the town of Rosal, on the outskirts of Bogota. Since then, Continental Flowers has expanded this investment and made additional investments to acquire land in Bogota and Medellin, and extend into other flower categories.
In addition to our “equity farms”, Continental Flowers has a track record of almost 50 years in establishing alliances with third party growers. These growers become part of the Continental Flowers family and we work tirelessly to ensure their success.
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To benefit from nature’s most precious gifts – people
and flowers – we must be responsible stewards.
Sustainability and social consciousness are underpinnings into the operations of Continental Flowers and the partner farms. We look to constantly make a positive environmental impact as well as provide honorable employment and support at our farms and Miami facility.
Our farms utilize environmentally conscious methods such as:
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Quality begins at the farm level, ensuring that each bloom is cultured with proper irrigation, fertilization, and IPM (Integrated Pest Management).
Beyond the farm, Continental Flowers selects the correct logistics partners to transport the flowers by air or sea to Miami.
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All this hard-work done from the breeder onto through to its arrival in Miami would be a waste without Continental Flowers dedication to superior quality of service. This is achieved by a relentless dedication to “owning the solution” in everything from the “Wheels to the Bytes”. We constantly insource our operational concerns from our refrigerated local truck fleet, to our proprietary integrated CRM & WMS systems. We rely on experience, redundancies, and almost 50 years of tradition in being your dedicated fresh cut floral solution.
We are here to help. Check out our Frequently Asked Questions or contact us.
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